NO LOGO T-shirt: Logos, yes or no?

This T-shirt was designed to encourage debate on whether or not to use logos in fashion

Madrid, Jun 2019. To wear or not to wear logos? This T-shirt aims to encourage debate on the use of logos in fashion. The NO LOGO T-shirt features logos from leading fashion brands, and in the center is the famous motto devised by Canadian social activist Naomi Klein, "NO LOGO." It aims to encourage debate on the fact that we wear fashion brand logos, when getting dressed.

Irony and humour

This T-shirt was created by Ironic Lux, a Spanish T-shirt and sweatshirt brand founded over two years ago. Headquartered in Madrid, it is an online business with customerss all over the world. Ironic Lux seeks to bring irony and humor to the fashion industry. Its creative director, Nahia del Valle, is a recognized influencer on Instagram whose account (@ironic__girl) has over 24,000 followers.

"I designed it not to mock or ridicule logomania but to laugh at myself, since I also wear brands"

This T-shirt brings irony to the fact that we wear logos every time we get dressed. "This T-shirt is a paradox. I designed it not to mock or ridicule logomania but to laugh at myself, since I also wear brands," explains Nahia del Valle, creator of the T-shirt and Ironic Lux creative director.

Logo Revival

"It's curious that in the '90s, with the rise of anti-globalization movements, it seemed that logomania was in decline. In fact, there was a movement for fashion companies to be more responsible and careful with the environment and the rights of their workers. However, once this was addressed, there has been a revival in the use of logos by those same fashion companies," says del Valle.

"In the '90s, with the rise of anti-globalization movements, it seemed that logomania was in decline"

"So-called street style is full of people wearing logos. It strikes me that perhaps we feel more secure supporting a logo. It's curious that a T-shirt with the NO LOGO motto has appealed to my customers who are more accustomed to wearing logos. I think it's because they have a sense of humor and have understood the paradox of putting together the logos of the leading brands with the NO LOGO slogan. In the end, people like to laugh at themselves," adds the designer.