About the t-shirt

By Nahia del Valle, designer of the T

This T-shirt is a paradox. I designed it to laugh at myself. It features logos from leading fashion brands, and in the center is the famous motto devised by Canadian social activist Naomi Klein precisely because of this: being surrounded by very famous logos.


I designed it with that element of irony in mind that can stir up debate since in street style, on the street and in our daily lives, we see so many people wearing clothing or accessories that show off the brand, purchased precisely because they want to wear the brand or the symbol of the brand in a way that is recognizable to others.

I am not at all against the logos of the leading brands, but I tried to add a little bit of humor by laughing at myself and the importance that many people give to feeling more secure by "waving their flags for" a logo.